Blog
Company growth and marketing
Based on my recent client projects. The last two projects I started began with exactly the same problem, stated at the first meeting: “Our
Strategy or tactics?
In many cases, companies don’t need better tactics — they need direction. I often see this with my clients: their funnels are set up
Product thinking might hold you down
There’s a moment from my recent project that I’d like to share. It’s about how product-oriented thinking in IT distorts the perception of a
What Archetypes Make a Brand Actually Being Felt Powerful?
An archetype is not marketing fiction. It’s a compressed, recognizable story that people read intuitively. Hero, Mentor, Rebel, Caregiver… One image—and immediately it’s clear
You can be perfectly optimized for keywords — and still completely invisible. Especially when AI is doing the search.
But here’s the good news: You still have time. Time to think ahead. Time to make your brand meaningful — not just searchable.
Even if you’re losing — you might win, if you’re willing to think. Google is a great example.
Recent research shows that 46–52% of users now begin their search journey with AI tools like ChatGPT. It feels like the era of “just
