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You can be perfectly optimized for keywords — and still completely invisible. Especially when AI is doing the search.
But here’s the good news: You still have time. Time to think ahead. Time to make your brand meaningful — not just searchable.
Even if you’re losing — you might win, if you’re willing to think. Google is a great example.
Recent research shows that 46–52% of users now begin their search journey with AI tools like ChatGPT. It feels like the era of “just
How Brands Win Their Role in the Market’s Big Story
Reading the article in Journal of Marketing Research “Referencing a Rival Brand Can Increase Consumer Engagement” by Xuehua Wang, David A. Schweidel, and Michael
Conflict Is The Driving Force of Storytelling
Creating a brand story is like baking a cake: you need to choose the right ingredients and follow the recipe! Have you ever tried
Archetypes And Brand Storytelling
Archetypes make any story understandable, with recognizable behavioral and value factors because they are based on universal symbols and personality traits that the audience
About Storytelling
Let me tell you a bit about storytelling. It has become very popular, but we seemed to manage without it just 10 years ago,
