Storytelling for Brands

How to Create Stories
and Make Them Work for Your Brand

Stand Out with Stories That Resonate

This online workshop isn’t just another storytelling course — it’s a practical, hands-on session tailored for modern marketers and brand managers. By combining neuroscience, industry-specific insights, and cutting-edge AI tools like ChatGPT, you’ll learn not only how to craft engaging brand stories but also how to adapt them for maximum impact across channels and audiences.

What Makes This Workshop Different?

AI Integration (ChatGPT): Learn to use ChatGPT to brainstorm, refine, and adapt brand stories for different platforms. You’ll walk away with prompts and techniques to make AI your creative partner.
Neuroscience Meets Marketing: Understand how storytelling connects with human psychology and why it’s such a powerful tool for brand communication.
Industry-Specific Applications: From IT to FMCG, discover how storytelling strategies vary by sector and how to tailor your approach for the best results.
Serial Storytelling Techniques: Master the art of creating interconnected stories to maintain audience engagement across campaigns and platforms.
Practical, Live Learning: This isn’t a passive, pre-recorded course. You’ll actively create, test, and refine brand stories in real-time. You can also can ask questions about your own brands and get a feed-back during the session.

What You’ll Learn?

How storytelling shapes consumer behavior and simplifies decision-making.
The key elements of a story: plot, hero, conflict, and your brand’s unique role.
Techniques for finding and developing stories that align with your brand identity.
Tools and strategies to adapt stories for different media and audiences.
Using ChatGPT for crafting, expanding, and diversifying brand narratives.
Why every brand needs a core story — and how to build yours.
How storytelling strategies differ across industries and how to use them effectively.

Why I created this workshop?

Many marketers recognize that storytelling is a valuable tool, but there’s often confusion about what it truly means. Is it a brand legend? A press release in disguise? Or something else entirely? The truth is, storytelling isn’t about creating vague myths or fancy narratives—it’s a powerful way to deliver information to customers with minimal effort on their part.

Through storytelling, you can communicate complex ideas, emotions, and brand values in a format that feels natural and engaging. But after working with my clients, I’ve noticed that storytelling often feels like a mysterious magic wand—something everyone talks about but few know how to use effectively. That’s why I created this workshop: to demystify storytelling and give marketers practical tools to use it confidently and strategically.

This workshop isn’t about abstract theories or vague advice. It’s about making storytelling clear, actionable, and, above all, effective. By combining neuroscience, AI prompts with ChatGPT, and movie industry insights, I’ll show you how to turn storytelling into a repeatable, results-driven process.

Whether you’re working in IT or FMCG, you’ll leave with a clear understanding of how to create stories that engage your audience, simplify communication, and build long-term brand trust. No fluff, no vague theories—just practical tools you can use immediately to drive impact.

What You’ll Achieve?

How to Join?

After the payment you will get a Zoom link for the class.
You will also get a reminder a day before and 2 hours before the start of the session.

$ 47

Can’t access the link? Email me at info@lytkina.com for assistance.

Need more information?

Use the contact form on the right or send me an email,
and I’ll do my best to assist you.