Archetypes in Branding: Building Consistent Communications

Archetypes are universal codes, transcending cultures and countries. In marketing, the 12 core archetypes (and their combinations) simplify how your audience perceives your brand’s values and mission. By applying these archetypes, brands create predictable, long-lasting connections. This course explores all 12 archetypes, helping you identify the perfect match or combination for your brand, making it more appealing to your target audience. Designed for experienced marketers.