Courses and trainings
This course is your guide to building a brand that works. You’ll gain a strategic understanding of how brands connect with customers and grow in value, while mastering the tools and techniques to create or refine your own brand. Designed for action, this course combines big-picture thinking with practical tasks, so by the end, you’ll have a fully developed brand ready to launch or elevate. Whether you’re an entrepreneur starting from scratch or a marketer looking to sharpen your skills, this course equips you with everything you need to build a brand that stands out and delivers results.
This course teaches you how to manage your brand with purpose and confidence, turning it into a money-making asset customers love. By seeing your brand as a relationship with your audience, you’ll learn to position it effectively in their minds and create emotional connections that drive loyalty. We’ll cover powerful analytical tools like SWOT, PEST, and the 3C model to evaluate your business environment and craft competitive strategies. Most importantly, you’ll discover how to bring your brand to life—aligning its personality, actions, and tone with customer expectations—so every decision feels natural and impactful.
This hands-on workshop teaches you how to craft compelling brand stories and apply storytelling structures to campaigns, presentations, and communications. You’ll learn to collaborate effectively with ChatGPT to generate, refine, and adapt stories for various formats, audiences, and media. Using a fictional brand, we’ll explore storytelling techniques to deepen brand essence, see new perspectives, and create tailored narratives. Perfect for marketers seeking practical skills to elevate their brand’s communication strategy.
Archetypes are universal codes, transcending cultures and countries. In marketing, the 12 core archetypes (and their combinations) simplify how your audience perceives your brand’s values and mission. By applying these archetypes, brands create predictable, long-lasting connections. This course explores all 12 archetypes, helping you identify the perfect match or combination for your brand, making it more appealing to your target audience. Designed for experienced marketers.
This concise course provides a clear framework for understanding marketing’s role in driving business growth. Learn how to design a marketing information system, assess the value of branding, and craft an exceptional marketing plan tailored to any project. Post-course, you’ll know where to focus, address inefficiencies, and develop actionable solutions to elevate your marketing efforts.
Storytelling is about envisioning the transformation from “where you were” to “where you are now.” This session teaches how to craft and rewrite your company’s narrative, define its desired future, and allocate the resources (financial, human, technological) to make it a reality. Ideal for businesses seeking strategic clarity and creative inspiration.
