About me

I began my marketing journey as an analyst specializing in both quantitative and qualitative research and later served as the Business Development Director at the research company Synovate. Working in the research industry provided invaluable insights into how brands interact with consumer behavior, spanning areas like product design, packaging, pricing, portfolio structure, and brand image.

My analytical skills enabled me to quickly identify critical factors that influence a brand’s profitability and perception, including data anomalies, blind spots, and emerging trends. I developed expertise in consumer motivation—conducting over 300 focus groups—and in fostering customer loyalty.

The next phase of my career took me to the communication company “Young and Rubicam,” in the position of Strategy and New Business Director. In this role, I deepened my understanding of the key drivers of brand revenue: compelling design, actionable research insights, and strategic consistency. It was during this period that I began teaching clients about systematic approaches to branding.

In brand management, maintaining a focus on the end result is essential, especially in the ever-changing and resource-constrained environment marketers often operate in. As budgets shrink and priorities shift, the ability to deliver results becomes even more critical. My role as a manager has been to instill this mindset in my teams—encouraging them to think strategically, adaptively, and outcome-focused. By equipping marketers with the tools and frameworks to prioritize their efforts effectively, I help them navigate complexity and consistently achieve impactful outcomes.

This approach consistently exceeded expectations. For example:

In two years, my team elevated a beer brand from OLVI Group from last place to market leadership.3 out of 5 brands became best sellers and still bringing profit to the company.
A children’s clothing brand from AFK Group doubled its “first choice consideration” metric and achieved a 10% sales increase in a declining market within a year.
The same company’s women’s clothing brand saw a 45% sales growth in just one year.

In 2017, I joined the University of New York in Prague as an MBA faculty member, sharing my practical marketing and branding frameworks with executives. Since then, I’ve combined teaching with hands-on consulting and developed tailored training programs for businesses. Recently, I launched a personalized mentoring initiative designed to help professionals craft individual growth strategies.